It’s all about the first impression. For most potential clients, your website is your shopfront. Does it belong on Oxford street or skid row?
Web users form an impression of a site in as little as half a second? What is your site saying in that time?
Some more sobering stats:
- 97% of consumers read online reviews for businesses;
- 85% of consumers trust online reviews as much as personal recommendations;
- Positive reviews make 73% of consumers trust a business more;
- 49% of consumers need at least a four-star rating before they choose to use a business .
Assessing a web presence is an inherently subjective thing – do we like the design, the layout, the messaging? But, there are some commonalities that all successful law firm websites share. Not only that, but there are certain performance benchmarks and KPIs that are useful in determining whether your site is doing what it should. In this talk we’ll discuss what those are and how to fix them.
Chris Davidson-Chris joined Moore Legal Technology as a Director in 2013 following specialist in-house law firm marketing and business development manager roles.
Chris’s primary focus is to build awareness of Moore Legal Technology’s unique capabilities among prospective clients and develop long term relationships with current clients by continuing to add value to their businesses. As an advocate of our vision to be the UK’s leading provider of online business generation solutions to the legal sector, Chris manages our own brand strategy and drives recognition of our value proposition amongst clients and in the legal community at large.
David Kerr- As Client Relationship Director at Moore Legal Technology, David ensures that all of Moore Legal Technology’s clients have in place the rights strategy to grow their firm.
David works with the clients and the Moore Legal Technology team to devise online business generation and marketing strategies to drive success. David joined MLT upon completion of his Law Degree and had a successful career in sales prior to that. .